Data protection

Privacy Policy

1) Information on the collection of personal data and contact details of the data controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is ALR Consult UG (limited liability), Römerstr. 54, 46045 Oberhausen, Germany, email: info@cool-kids-fashion.eu. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.

2) Data collection when visiting our website

When you simply use our website for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/referrer from which you accessed this page
Browser used
Operating system used
IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

3) Cookies

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of your browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data, as well as IP addresses, to varying degrees. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. You can find the storage duration of each cookie in your web browser's cookie settings.

Some cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If any of the cookies we use also process personal data, this processing is carried out in accordance with Article 6(1)(b) GDPR for the performance of the contract, in accordance with Article 6(1)(a) GDPR in the case of consent, or in accordance with Article 6(1)(f) GDPR to protect our legitimate interests in ensuring the best possible website functionality and a user-friendly and effective website experience.

Please note that you can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies in certain cases or entirely. Each browser manages cookie settings differently. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find this information for the respective browsers at the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Making contact

4.1 When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected when using a contact form is indicated on the respective form. This data is stored and used solely for the purpose of responding to your inquiry, contacting you, and for the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your inquiry has been fully processed. This is the case when it is clear from the circumstances that the matter has been resolved and provided that no statutory retention obligations apply.

4.2 WhatsApp Business

We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business version" of WhatsApp.

If you contact us via WhatsApp regarding a specific transaction (for example, an order you have placed), we will store and use the mobile phone number you use with WhatsApp, as well as your first and last name (if provided), in accordance with Article 6(1)(b) of the GDPR, to process and respond to your inquiry. Based on the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address, or email address) in order to assign your inquiry to a specific transaction.

If you use our WhatsApp contact for general inquiries (e.g., regarding our range of services, availability, or our website), we store and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only be used to answer your inquiry via WhatsApp. It will not be shared with third parties.

Please note that WhatsApp Business accesses the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of its parent company, Meta Platforms Inc., in the USA. For the operation of our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact data of users who have actually contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transfer of their WhatsApp phone number from the address books of their chat contacts, in accordance with Article 6(1)(a) GDPR, by accepting the WhatsApp Terms of Service upon first using the app on their device. The transfer of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and privacy settings, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

5) Data processing when opening a customer account and for contract processing

In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. The specific data collected is evident from the respective input forms. You can delete your customer account at any time by sending a message to the data controller's address provided above. We store and use the data you provide for contract processing. After complete contract fulfillment or deletion of your customer account, your data will be blocked in accordance with tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use your data as permitted by law.

6) Use of customer data for direct marketing

6.1 Registration for our email newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing any further information is voluntary and is used to personalize our communications with you. We use the double opt-in procedure for sending our newsletter. This means that we will only send you an email newsletter after you have explicitly confirmed that you consent to receiving it. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. When you subscribe to the newsletter, we store your IP address, which is registered by your internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used exclusively for sending you promotional material via the newsletter. You can unsubscribe from the newsletter at any time via the unsubscribe link provided in the newsletter or by sending a corresponding message to the data controller named above. After you unsubscribe, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this privacy policy.

6.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our product range via email. According to Section 7 Paragraph 3 of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. The data processing is based solely on our legitimate interest in personalized direct marketing pursuant to Article 6 Paragraph 1 Letter f of the GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the data controller named at the beginning of this document. You will only incur transmission costs according to the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

6.3 Newsletter distribution via Klaviyo

Our email newsletters are sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA ( http://www.klaviyo.com/ ), to whom we transfer the data you provided when subscribing to the newsletter. This transfer is based on Article 6 Paragraph 1 Letter f GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. Please note that your data is generally transferred to and stored on a Klaviyo server in the USA.

Klaviyo uses this information to send newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to contact them directly or to share it with third parties.
To protect your data in the USA, we have entered into a data processing agreement with Klaviyo, in which Klaviyo commits to protecting our users' data, processing it on our behalf in accordance with its data protection regulations, and in particular not passing it on to third parties.

You can view Klaviyo's privacy policy here: https://www.klaviyo.com/privacy

6.4 WhatsApp Newsletter

By subscribing to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information required to send you the newsletter is your mobile phone number.

To receive our newsletter, please add our mobile phone number (provided) to your mobile phone's contacts and send us the message "Start" via WhatsApp. By sending this WhatsApp message, you consent to the use of your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR for the purpose of sending you the newsletter. We will then add you to our newsletter mailing list.

The data we collect when you subscribe to our newsletter is used exclusively for sending you promotional material via the newsletter. You can unsubscribe from the newsletter at any time by sending us the message "Stop" via WhatsApp. After you unsubscribe, your mobile phone number will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, which we will inform you about in this privacy policy.

Please note that WhatsApp gains access to the address book of the mobile device we use for sending newsletters and automatically transfers phone numbers stored in the address book to a Facebook server in the USA.

For sending our WhatsApp newsletter, we therefore use a mobile device whose address book contains only the WhatsApp contact details of our newsletter recipients. This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transfer of their WhatsApp phone number from the address books of their chat contacts in accordance with Article 6 Paragraph 1 Letter a GDPR by accepting the WhatsApp Terms of Service upon first using the app on their device. The transfer of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

6.5 - CleverPush
You can subscribe to receive our push notifications. We use the "CleverPush" service, operated by CleverPush UG (limited liability), Tondernstr. 1, 22049 Hamburg ("CleverPush"), to send our push notifications. You will receive regular information about our products via our push notifications.
To register, you must confirm your browser's request to receive notifications. This process is documented and stored by CleverPush. This includes storing the registration time and your browser ID or device ID. Collecting this data is necessary so that we can trace the processes in case of misuse and therefore serves our legal protection. In order to display push notifications to you, CleverPush collects and processes your browser ID on our behalf, and your device ID if you are accessing the service via a mobile device.
By subscribing to our push notifications, you agree to receive them. The legal basis for processing your data after subscribing to our push notifications is, if you have given your consent, Article 6(1)(a) GDPR.
CleverPush also statistically analyzes our push notifications. This allows CleverPush to determine if and when our push notifications were displayed and clicked by you.
You can withdraw your consent to the storage and use of your personal data for receiving our push notifications and the statistical data collection described above at any time with effect for the future. To withdraw your consent, you can change the relevant setting for receiving push notifications in your browser. If you are using our push notifications on a desktop PC with the "Windows" operating system, you can also unsubscribe by right-clicking on the respective push notification and selecting the appropriate option in the settings menu that appears.
Your data will be deleted as soon as it is no longer needed for the purpose for which it was collected. Therefore, your data will be stored for as long as your subscription to our push notifications is active. The unsubscription process is explained in detail at the following link: https://cleverpush.com/faq

6.6 Product availability notification via email

If our online shop offers the option to be notified by email when selected, temporarily unavailable items become available, you can subscribe to our email notification service. By subscribing, you will receive a one-time email notification informing you when your selected item is available. The only mandatory information required to send you this notification is your email address. Providing additional information is voluntary and may be used to personalize our communications with you. We use a double opt-in process for sending these notifications. This means that we will only send you a notification after you have explicitly confirmed your consent to receive such messages. We will send you a confirmation email asking you to click a link to confirm that you wish to receive these notifications.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. When you register for our email notification service regarding product availability, we store your IP address, which is registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability is used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the email notification service regarding product availability at any time by sending a corresponding message to the data controller named above. After you unsubscribe, your email address will be immediately deleted from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are legally permitted and about which we inform you in this statement.

7) Data processing for order processing

7.1 - Transmission of image files for order processing via upload function
On our website, we offer customers the option of personalizing products by uploading image files. The submitted image is then used as a template for personalizing the chosen product.
Using the upload form on the website, customers can directly transmit one or more image files from their device's storage to us via automated, encrypted data transfer. We then collect, store, and use the transmitted files exclusively for the production of the personalized product as described in the respective service description on our website. If the transmitted image files are shared with specific service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further sharing will occur. If the transmitted files or digital images contain personal data (in particular, images of identifiable individuals), all processing operations described above will be carried out exclusively for the purpose of processing your online order in accordance with Article 6 Paragraph 1 Letter b GDPR. After the order has been fully processed, the transmitted image files will be automatically and completely deleted.
- Transmission of image files for order processing via email
On our website, we offer customers the option of ordering product personalization by submitting image files via email. The submitted image is then used as a template for personalizing the chosen product.
The customer can send us one or more image files from their device's storage via the email address provided on the website. We then collect, store, and use the transmitted files solely for the production of the personalized product as described in the respective service description on our website. If the transmitted image files are shared with specific service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further sharing will occur. If the transmitted files or digital images contain personal data (in particular, images of identifiable individuals), all processing operations described above will be carried out exclusively for the purpose of processing your online order in accordance with Article 6 Paragraph 1 Letter b GDPR. After the order has been fully processed, the transmitted image files will be automatically and completely deleted.

7.2 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided during the ordering process (name, address, email address) in order to personally inform you about upcoming updates within the legally prescribed period, in accordance with our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR, via a suitable communication channel (e.g., by post or email). Your contact details will be used strictly for the purpose of notifying you about updates we owe you and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in fulfilling concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

7.3 To fulfill our contractual obligations to our customers, we work with external shipping partners. We will pass on your name, delivery address, and, if necessary for delivery, your telephone number, exclusively for the purpose of delivering the goods (Art. 6 para. 1 lit. b GDPR) to a shipping partner selected by us.

7.4 Use of specialized service providers for order processing and fulfillment

- Billbee
Order processing is handled by the service provider "Billbee" (Billbee GmbH, Paulinenstrasse 54, 32756 Detmold). Your name, address, and any other personal data will be transferred to Billbee in accordance with Article 6 Paragraph 1 Letter b of the GDPR solely for the purpose of processing your online order. Your data will only be shared to the extent that it is actually necessary for processing the order. Details regarding Billbee's data protection practices and its privacy policy can be found on Billbee's website at "billbee.io".
- shirtking
For the operation of our website, we collaborate with the online portal shirtking.com/de of Heldenwerbung GmbH, Oderstr. 63, 14513 Teltow ("shirtking"). For the purpose of ordering, a user interface from shirtking is embedded via an iFrame. shirtking is integrated and a connection to the servers and website of shirtking has been set up. This may result in the exchange of data. When using the integrated user interface, data protection responsibility shifts to shirtking. User behavior within the displayed user interface is subject to the sole data sovereignty of shirtking. shirtking . For further information on shirtee's data protection, the shirtee privacy policy and the option to manage cookies used under shirtee's responsibility are embedded in the iFrame. Furthermore, orders on our website are processed via Orders placed via shirtking are processed automatically. Your name, address, and any other personal data will be forwarded to shirtking in accordance with Article 6 Paragraph 1 Letter b of the GDPR solely for the purpose of processing your online order. Your data will only be shared to the extent that it is actually necessary for processing the order.

7.5 Transfer of personal data to shipping service providers

- German postal service
If the goods are delivered by Deutsche Post (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will forward your email address to Deutsche Post before delivery, in accordance with Article 6 Paragraph 1 Letter a of the GDPR, for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your explicit consent during the ordering process. Otherwise, in accordance with Article 6 Paragraph 1 Letter b of the GDPR, we will only forward the recipient's name and delivery address to Deutsche Post for the purpose of delivery. This data is only shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Deutsche Post or delivery notification is not possible.
Consent can be withdrawn at any time with effect for the future by contacting the above-named controller or Deutsche Post.
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will forward your email address to DHL before delivery in accordance with Article 6 Paragraph 1 Letter a of the GDPR for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6 Paragraph 1 Letter b of the GDPR, we will only forward the recipient's name and delivery address to DHL. This data is only shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible.
Consent can be withdrawn at any time with effect for the future by contacting the controller named above or the transport service provider DHL.
- Austrian Post
If the goods are delivered by the transport service provider Austrian Post (Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria), we will forward your email address to Austrian Post before delivery in accordance with Art. 6 Para. 1 lit. a GDPR for the purpose of coordinating a delivery date or announcing the delivery, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, we will only forward the recipient's name and delivery address to Austrian Post. This data is only shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Austrian Post or the transmission of shipment status information is not possible.
Consent can be withdrawn at any time with effect for the future by contacting the controller named above or the transport service provider Austrian Post.

7.6 Use of payment service providers (payment services)

- Amazon Pay
When you select "Amazon Pay" as your payment method, payment processing is handled by the payment service provider Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we transfer the information you provided during the ordering process, along with information about your order, in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data is transferred exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. If cookies, i.e., small text files that are stored on your device, are set when using Amazon Pay, this is done exclusively on the basis of your explicit consent in accordance with Article 6 Paragraph 1 Letter a GDPR. This consent can be revoked at any time via the "Cookie Consent Tool" implemented on the website. You can find further information about Amazon Payments' privacy policy at the following web address: https://pay.amazon.com/de/help/201751600
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is handled via the "Apple Pay" function on your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. Authorizing a payment requires entering a code you previously set and verifying your identity using your device's "Face ID" or "Touch ID" function.
For payment processing purposes, the information you provide during the ordering process, along with details of your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting it to the payment service provider of the payment card stored in Apple Pay. This encryption ensures that only the website where the purchase was made can access the payment information. After the payment has been processed, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the successful payment.
If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, date, and time, as well as whether the transaction was successful. Anonymization completely eliminates any possibility of identifying individuals. Apple uses this anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made through Safari on your Mac, your Mac and the authorizing device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."
Further information on data protection with Apple Pay can be found at the following web address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing is handled via the "Google Pay" application on your mobile device, which must be running at least Android 4.4 ("KitKat") and have NFC capability. The payment will be processed by charging a payment card stored in Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay exceeding €25, you must first unlock your mobile device using the configured verification method (such as facial recognition, password, fingerprint, or pattern).
For payment processing purposes, the information you provide during the ordering process, along with information about your order, will be shared with Google. Google will then transmit your payment information stored in Google Pay to the originating website in the form of a unique transaction number, which is used to verify the payment. This transaction number contains no information about the actual payment details of your payment method stored in Google Pay, but is created and transmitted as a unique numerical token. In all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is executed exclusively between the user and the originating website by debiting the payment method stored in Google Pay.
If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store, and analyze certain transaction-specific information for each transaction made through Google Pay. This includes the date, time, and amount of the transaction; the merchant's location and description; a description of the purchased goods or services provided by the merchant; photos you attached to the transaction; the name and email address of the seller and buyer or sender and recipient; the payment method used; your description of the reason for the transaction; and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and the optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when you use other Google services.
The Google Pay terms of service can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following web address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- giropay
When paying via "giropay," payment processing is handled by giropay GmbH, An der Welle 4, 60322 Frankfurt/Main, to whom we forward the information you provided during the ordering process, along with information about your order. Your data is transferred in accordance with Article 6 Paragraph 1 Letter b GDPR exclusively for the purpose of payment processing and only to the extent necessary for this purpose. You can find further information about giropay GmbH's data protection policy at the following web address: https://www.giropay.de/rechtliches/datenschutzerklaerung
- Klarna
When you select a Klarna payment service, payment processing is handled by Klarna Bank AB (publ), https://klarna.com/de/ , Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). To enable payment processing, your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number, and IP address) as well as data related to the order (e.g., invoice amount, items, delivery method) will be transmitted to Klarna for the purpose of identity and credit checks, provided you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a GDPR during the ordering process. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). If score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is among the factors, but not the only one, used in calculating the score values. Klarna uses the information obtained about the statistical probability of a payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship.
You can withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for processing payments in accordance with the contract.
Your personal data will be processed in accordance with applicable data protection regulations and as described in Klarna's privacy policy for data subjects residing in Germany : https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for those affected who are based in Austria : https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we forward your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") for payment processing. This transfer is carried out in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be transferred to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default to decide whether to offer the respective payment method. The credit check may contain probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data is among the data used, but not the only data, in the calculation of the score values. For further information on data protection, including the credit agencies used, please refer to PayPal's Privacy Statement: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via Shopify Payments, payment processing is handled by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transfer the information you provided during the ordering process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number) in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data is transferred exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information on Shopify Payments' privacy policy can be found at the following web address: https://www.shopify.com/legal/privacy .
You can find information on data protection regarding Stripe Payments Europe Ltd. here: https://stripe.com/de/privacy
- IMMEDIATELY
When selecting the payment method "SOFORT," payment processing is handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transfer the information you provided during the ordering process, along with information about your order, in accordance with Article 6 Paragraph 1 Letter b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is transferred exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find further information about SOFORT's data protection policy at the following web address: https://www.klarna.com/sofort/datenschutz
- Stripe
If you choose a payment method offered by the payment service provider Stripe, payment processing will be handled by Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will transfer the information you provided during the ordering process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number) in accordance with Article 6(1)(b) GDPR. Further information on Stripe's data protection practices can be found at https://stripe.com/de/privacy#translation .
Stripe reserves the right to conduct a credit check based on mathematical-statistical methods to protect its legitimate interest in determining the user's creditworthiness. Stripe may transmit the personal data necessary for a credit check and obtained during payment processing to selected credit agencies, which Stripe will disclose to users upon request. The credit report may contain probability values (so-called score values). If score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is among the data used, but not the only data, in calculating the score values. Stripe uses the result of the credit check regarding the statistical probability of payment default to decide on the eligibility to use the selected payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the commissioned credit reference agencies.
However, Stripe may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

8) Contacting us to send a review reminder

Own review reminder (not sent via a customer review system)
We use your email address to send you a one-time reminder to submit a review of your order for our rating system, provided you have given us your explicit consent to do so during or after your order in accordance with Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent at any time by sending a message to the data controller.

Review reminder by Loox
If you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR during or after your order, we will transmit your email address and, if applicable, other previously collected customer data to the review tool Loox, a service of Loox Online Ltd., Rehov Har Sinai 2, 6581602 Tel Aviv-Yafo, Israel ("Loox"), so that it can send you a review reminder by email. You can revoke your consent at any time by sending a message to the data controller or to the review platform.
For the transfer of data to Loox in Israel, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
We have entered into a data processing agreement with Loox, obligating Loox to protect our customers' data and not to disclose it to third parties. This agreement can be viewed here: https://loox.io/legal/data_processing_addendum.pdf
More information about Loox's privacy policy can be found at https://loox.io/legal/privacy_policy_merchants.pdf

9) Online Marketing

9.1 Facebook Pixel for creating Custom Audiences with advanced data matching (without cookie consent tool)
Within our online service, the so-called "Facebook pixel" of the social network Facebook is used in the mode of extended data matching, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").
Based on the user's explicit consent, when a user clicks on an advertisement we have placed on Facebook, the Facebook Pixel adds a parameter to the URL of our linked page. This URL parameter is then stored in the user's browser via a cookie set by our linked page itself. This cookie also collects specific customer data, such as the email address, which we collect on our website linked to the Facebook ad during processes like purchases, account logins, or registrations (extended matching). The Facebook Pixel then reads this cookie and transmits the data, including the specific customer data, to Facebook.
With the help of the Facebook pixel with advanced matching, Facebook can precisely identify visitors to our website as a target audience for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with advanced matching to ensure that the Facebook Ads we place are only shown to Facebook users who have demonstrated an interest in our website or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they visit) that we transmit to Facebook (so-called "Custom Audiences"). We also use the Facebook pixel with advanced matching to ensure that our Facebook Ads correspond to the potential interests of users and are not perceived as intrusive. Furthermore, we can evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the enhanced matching feature helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Facebook, allowing a connection to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Policy ( https://www.facebook.com/about/privacy/ ). This data may allow Facebook and its partners to display advertisements on and off Facebook.
These processing operations are carried out exclusively with the express consent given in accordance with Art. 6 para. 1 lit. a GDPR.
Consent to the use of the Facebook pixel may only be given by users who are older than 16 years of age. If you are younger, please ask your parent or guardian for permission.
The information generated by Facebook is generally transmitted to and stored on a Facebook server. This may also involve transmission to the servers of Meta Platforms Inc. in the USA. You can withdraw your consent at any time by deactivating Facebook pixel tracking. To do this, you can set an opt-out cookie by clicking on the link below, which will deactivate Facebook pixel tracking:
Disable Facebook Pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click the link above again.

9.2 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users.
When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.
Details about the processing triggered by Google Ads Conversion Tracking and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
To target advertising more effectively to users whose data we have obtained through business or similar relationships, we use a customer matching feature within Google Ads. For this purpose, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not gain access to unencrypted data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. Google can then only use the encrypted information to associate it with existing Google accounts that the individuals have created. This enables the delivery of personalized advertising across all Google services linked to the respective Google account.
Customer data is only transferred to Google if you have given us your explicit consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10) Web analytics services

10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your truncated IP address) will generally be transmitted to and stored by Google on servers in the United States.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and prevents direct identification of individuals. With this extension, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and truncated there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics offers a special feature called "demographics," which allows for the creation of statistics about the age, gender, and interests of website visitors based on an analysis of interest-based advertising and third-party information. This enables the definition and differentiation of website user groups for the purpose of targeted marketing efforts. However, data collected via "demographics" cannot be attributed to any specific individual.
Details about the processing initiated by Google Analytics and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading information on your device, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to our website.
You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, which obligates Google to protect the data of our website visitors and not to disclose it to third parties.
For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

10.2 Hotjar (hotjar Ltd.)

This website uses the web analytics service Hotjar provided by Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788).
This tool allows us to track user movements on websites where Hotjar is used (so-called heatmaps). For example, we can see how far users scroll and which buttons they click and how often. Furthermore, the tool allows us to gather feedback directly from website users. This provides us with valuable information to make our websites even faster and more user-friendly. The above analysis is based on our legitimate interests in optimization and marketing purposes and the user-friendly design of our website in accordance with Art. 6 Para. 1 lit. f GDPR. We pay particular attention to the protection of your personal data when using this tool. We can only track which buttons you click and how far you scroll. Areas of the websites where personal data of you or third parties is displayed are automatically hidden by Hotjar and are therefore never visible.

Hotjar offers every user the option to prevent the Hotjar tool from being used by setting a "Do Not Track" header, thus preventing any data about their visit to the respective website from being recorded. This setting is supported by all common browsers in their current versions. Your browser sends a request to Hotjar to disable tracking for that user. If you use our website with different browsers or computers, you must set up the "Do Not Track" header separately for each browser or computer.
Detailed instructions with information specific to your browser can be found at: https://www.hotjar.com/opt-out
Further information about Hotjar Ltd. and the Hotjar tool can be found at: https://www.hotjar.com
The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

10.3 Lucky Orange

This website uses the web analytics service provided by Lucky Orange LLC, 8665 W 96th St, Suite 100, Overland Park, Kansas, USA ("Lucky Orange"). Lucky Orange collects, analyzes, and stores pseudonymized visitor data based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 Para. 1 lit. f GDPR. Pseudonymized user profiles can be created and analyzed from this data for the same purpose. Lucky Orange uses cookies, which are small text files that are stored locally in the cache of the website visitor's internet browser. These cookies serve, among other things, to recognize the browser and thus enable a more accurate determination of statistical data.

Lucky Orange will under no circumstances combine your personal data with other data held by Lucky Orange. To object to the collection of data, the creation of pseudonymized user profiles, and the setting of cookies in the future, you can download an opt-out cookie via the "Do not track me" button on the website below: https://privacy.luckyorange.com/

Website visitors who have opted out will not receive any further cookies from Lucky Orange. Alternatively, you can generally disable the use of cookies on your computer by configuring your internet browser to prevent future cookies from being stored on your computer or to delete cookies that have already been stored. However, disabling all cookies may prevent some functions on our website from working properly.

You can access Lucky Orange's privacy policy at the following web address: https://www.luckyorange.com/privacy.php
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

10.4 Microsoft Clarity

This website uses the "Microsoft Clarity" service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter "Microsoft") to collect and store various user information for statistical analysis of user behavior and for optimization and marketing purposes. This information, which is always anonymized, includes, among other things, time zone settings, operating system and platform, the geographic origin of the page visit, the referring site if the user was redirected to our site, the duration of visits to specific pages, and information about website interaction (e.g., scrolling, clicks, and mouse-overs). Pseudonymized user profiles can be created and evaluated from this data for the same purpose. Cookies are used for data collection and evaluation. Cookies are small text files that are stored locally in the cache of the website visitor's internet browser. Among other things, cookies enable the recognition of the internet browser. The data collected using Microsoft technologies will not be used to personally identify the visitor to this website without the separately granted consent of the data subject, and it will not be merged with personal data about the holder of the pseudonym.

Information collected may be transferred to and stored on Microsoft servers in the USA. We have a data processing agreement with Microsoft, obligating them to protect our customers' data and not to disclose it to third parties.

All processing described above, in particular the setting of cookies for reading information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, Microsoft Clarity will not be used during your visit to our website.
You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For more information about Microsoft Clarity's privacy policy, please visit https://clarity.microsoft.com/terms

11) Retargeting/ Remarketing/ Referral Advertising

AdRoll (AdRoll Advertising Ltd.)
This website uses retargeting technology from AdRoll Advertising Ltd, Level 6, 1 Burlington Plaza, Burlington Road, Dublin 4, Ireland (“AdRoll”). This technology allows us to target visitors to our website with personalized, interest-based advertising who have already shown interest in our shop and our products. The display of advertisements is based on a cookie-based analysis of previous browsing behavior. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This allows us to show you advertising that is highly likely to match your product and information interests. If the information collected is personally identifiable, it is processed in accordance with Article 6(1)(f) GDPR based on our legitimate interest in displaying personalized advertising and conducting market research.
You can permanently object to the setting of cookies for advertising preferences by using the opt-out cookie option provided on the page linked below:
https://www.adroll.com/about/privacy
Further information and the privacy policy regarding advertising and AdRoll Advertising Ltd (“AdRoll”) can be found here: https://www.adroll.com/about/privacy
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

Microsoft Advertising
This website uses the conversion tracking technology "Microsoft Advertising" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft places a cookie on your computer if you have reached our website via a Microsoft advertising ad. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).
The information collected using the conversion cookie is used to generate conversion statistics, i.e., to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can personally identify users.
All processing described above, in particular the setting of cookies to read information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, Microsoft Advertising will not be used during your visit to our website.
You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.
You can find further information about Microsoft's privacy policy at the following web address: https://privacy.microsoft.com/de-de/privacystatement

Microsoft Advertising Universal Event Tracking
This website uses the Universal Event Tracking of the conversion tracking technology “Microsoft Advertising” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For the use of Universal Event Tracking, a tag is embedded on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the collected information to Microsoft. The purpose of this is to statistically record and analyze certain predefined goals, such as purchases or leads, in order to better tailor the targeting and content of our offers to user interests. The tags are never used to personally identify users.
All processing described above, in particular the setting of cookies to read information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, the use of Microsoft Advertising during your visit to our website will not occur.
You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.
You can find further information about Microsoft Advertising's privacy policy at the following web address: https://privacy.microsoft.com/de-de/privacystatement

Criteo (Criteo SA)
This website uses the technology of Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"), to collect, store, and analyze information about the browsing behavior of website visitors in pseudonymized form using cookie text files. This is based on our legitimate interest in displaying personalized advertising in accordance with Art. 6 para. 1 lit. f GDPR. Criteo uses an algorithm to analyze browsing behavior and can then display targeted product recommendations as personalized advertising banners on other websites (so-called publishers). Under no circumstances can the collected data be used to personally identify the visitor to this website. The data will not be used for any other purpose or shared with third parties.
To object to the collection of data and the creation of pseudonymized user profiles in the future, you can download the following so-called opt-out cookie:
Criteo opt-out ( https://www.criteo.com/de/privacy/ )
Further information about Criteo's technology can be found in the Criteo Privacy Policy:
https://www.criteo.com/de/privacy/
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. This processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.
Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target audiences. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.
Details about the data processing triggered by Google Ads Remarketing and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites
You can permanently opt out of Google Ads Remarketing setting cookies by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, deactivate this service in the "cookie consent tool" provided on the website or, alternatively, follow the instructions for objecting as described above.

Outbrain
This website uses the retargeting technology of Outbrain Inc., 39 W 13th Street, New York, NY 10011, USA ("Outbrain"). This technology allows us to target visitors to our website with banners containing our own or third-party content that is likely to match their interests, based on their browsing behavior. This content is displayed using a cookie-based analysis of previous browsing behavior, but no personal data is stored. For this interest-based content targeting, a cookie is stored on your computer or mobile device to collect pseudonymized data about your browsing behavior and thus tailor the content to the stored information.
If the collected and evaluated information relates to a person, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in displaying personalized page content and in market research.
To generally disable the use of cookies on your device, you can configure your internet browser so that no more cookies can be stored on your device in the future, or so that cookies already stored are deleted. Disabling all cookies may prevent some functions on our website from working properly.
You can also permanently object to the setting of cookies for ad preferences by Outbrain by using the opt-out cookie option provided on the following linked page: https://www.outbrain.com/de/legal/privacy
You can find further information about Outbrain's data protection policy at the link provided.
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

Outbrain Pixel
Within our online services, we use the "Outbrain Pixel" from Outbrain, Inc., 39 W 13th St, New York, NY 10011, USA ("Outbrain"). The Outbrain Pixel places a cookie on your computer if you have reached our website via an advertisement or other campaign. Cookies are small text files that are stored on your device. If the user visits certain pages of this website, we can recognize that the user clicked on the advertisement and was redirected to this page (conversion page). If personal data is processed in this context, this is done in accordance with Article 6(1)(f) GDPR based on our legitimate interest in effective marketing.
The information collected using the conversion cookie is used to generate conversion statistics, i.e., to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can opt out by disabling the Outbrain Pixel cookie in your browser's user settings. You can also check whether Outbrain advertising cookies are set in your browser and disable them.
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above or use the deactivation options in the cookie settings of this website.
Further information on Outbrain's privacy policy can be found at https://www.outbrain.com/de/legal/privacy .

Pinterest retargeting pixel
This website uses a pixel (Pinterest tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) is integrated. Using the pixel, information about the browsing behavior of website visitors can be collected, stored, and analyzed in pseudonymized form. If personal data is also processed in this context, this is done on the basis of our legitimate interest in displaying personalized advertising pursuant to Art. 6 para. 1 lit. f GDPR. The information can be associated with the user's identity using other information that Pinterest has stored about the user, for example, due to their ownership of an account on the social network “Pinterest”. Pinterest uses an algorithm to analyze browsing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected from other websites and/or in connection with the use of the social network “Pinterest”, thus creating pseudonymized user profiles. Under no circumstances, however, can the collected information be used to personally identify visitors to this website.
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating pixel tracking in the "Cookie Consent Tool" integrated on this website.
Data collected via the pixel may be transferred to servers of Pinterest Inc. in the USA. Further information on data protection at Pinterest Europe Limited can be found here: https://policy.pinterest.com/de/privacy-policy

Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you accessed our website via a Pinterest pin, we will place a cookie on your computer that interacts with a Pinterest "tag" (a JavaScript code) that is also implemented on our site. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification.
If a user is redirected from a Pinterest pin to pages on this website and the cookie has not yet expired, the tag records and tracks certain user actions that we have predefined (e.g., completed transactions, leads, website searches, product page views). When such an action is performed, your browser sends an HTTP request from the cookie to Pinterest's server via the Pinterest tag, transmitting certain information about the action (including the type of action, time, and browser type of the device).
This transmission allows Pinterest to create statistics about user behavior on our website after being redirected from a Pinterest Pin, which we use to optimize our offering.
If personal user data is processed in this context, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product ads on Pinterest and the purchasing behavior of users, and thus serves to optimize our online offer.
However, we do not receive any information that could personally identify users.
If you do not wish to participate in tracking, you can opt out by disabling the Pinterest Conversion Tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the opt-out page for EU consumers : http://www.youronlinechoices.com/de/praferenzmanagement/
Check if advertising cookies from Microsoft are set in your browser and disable them.
You can find further information about Pinterest's privacy policy at the following web address: https://policy.pinterest.com/de/privacy-policy
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

Plista
This website uses the retargeting technology of plista GmbH, Torstraße 33-35, 10119 Berlin, Germany ("plista"). This technology allows us to target visitors to our website with banners containing our own or third-party content that is likely to match their interests, based on their browsing behavior. This content is displayed using a cookie-based analysis of previous browsing behavior, but no personal data is stored. For this interest-based content targeting, a cookie is stored on your computer or mobile device to collect pseudonymized data about your browsing behavior and thus tailor the content to the stored information.
If the collected and evaluated information relates to a person, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in displaying personalized page content and in market research.
To generally disable the use of cookies on your device, you can configure your internet browser so that no more cookies can be stored on your device in the future, or so that cookies already stored are deleted. Disabling all cookies may prevent some functions on our website from working properly.
You can also permanently object to the setting of cookies for advertising preferences by plista by using the opt-out cookie option provided on the following linked page: https://www.plista.com/about/opt-out
Further information on plista's data protection policy can be found here: https://www.plista.com/about/privacy
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

Snap Pixel (Snapchat)
This website uses the “Snapchat Pixel”, a tracking technology of the social network Snapchat of Snap Inc., 63 Market Street, Venice, CA 90291, USA (“Snapchat”).
If you arrived at our website via a Snapchat advertisement, we will place a cookie on your computer that interacts with a JavaScript code also implemented by Snapchat. Cookies are small text files that are stored on your device.
If a user is redirected from a Snapchat ad to pages on this website, the pixel records and tracks certain user actions that we have predefined (e.g., completed transactions, leads, website searches, product page views). When such an action is performed, your browser sends an HTTP request from the cookie to Snapchat's server via the Snapchat pixel, transmitting certain information about the action (including the type of action, time, and browser type of the device).
This data transfer allows Snapchat to compile statistics on user behavior on our website after being redirected from an advertisement, which we use to optimize our offerings. However, we do not receive any personally identifiable information.
All processing described above, in particular the setting of cookies for reading information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, the Snapchat Pixel will not be used during your visit to our website.
You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement ("Data Processing Agreement," available at https://www.snap.com/es/terms/data-processing-agreement ) with Snapchat for the use of the Snapchat Pixel. This agreement obligates Snapchat to protect the data of our website visitors and not to disclose it to third parties. Snapchat generally transfers collected information outside the European Economic Area and relies on so-called standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
Further information on Snapchat's privacy policy can be found here: https://snap.com/de-DE/privacy/privacy-policy

Taboola
This website uses the retargeting technology of Taboola Inc., 16 Madison Square West 7th Floor, New York, NY 10010, USA ("Taboola"). This technology allows us to target visitors to our website with banners containing our own or third-party content that is likely to match their interests, based on their browsing behavior. This content is displayed using a cookie-based analysis of previous browsing behavior, but no personal data is stored. For this interest-based content targeting, a cookie is stored on your computer or mobile device to collect pseudonymized data about your browsing behavior and thus tailor the content to the stored information.
If the collected and evaluated information relates to a person, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in displaying personalized page content and in market research.
To generally disable the use of cookies on your device, you can configure your internet browser so that no more cookies can be stored on your device in the future, or so that cookies already stored are deleted. Disabling all cookies may prevent some functions on our website from working properly.
You can also permanently object to Taboola setting cookies for ad preferences by using the opt-out cookie option provided on the following linked page: https://www.taboola.com/privacy-policy#optout
Further information on Taboola's data protection policy can be found here: https://www.taboola.com/privacy-policy
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

TikTok Pixel
This website uses the “TikTok Pixel”, a tracking technology of the social network “TikTok” by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”).
Cookies (small text files stored on your device) are used to collect pseudonymized information about your browsing behavior on our website, transmit it to TikTok, where it is stored and analyzed to enable the display of interest-based and personalized product recommendations on TikTok. The information collected and processed in this pseudonymized form generally includes the device ID, device type, timestamp, operating system, and IP address. This information can be linked to the user by using other information that TikTok has stored about the user, for example, due to their account on the social network "TikTok." TikTok can also combine the information collected via the pixel with other information that TikTok has collected from other websites and/or in connection with the use of the social network "TikTok" to create pseudonymized user profiles. Under no circumstances can the collected information be used to personally identify visitors to this website.
The TikTok pixel allows us to track the effectiveness of ads on TikTok. If a user is redirected from a TikTok ad to pages on this website and the cookies have not yet expired, the pixel records and tracks certain user actions that we have predefined (e.g., completed transactions, leads, website searches, product page views). When such an action is performed, your browser sends an HTTP request from the cookie to TikTok's server via the TikTok pixel, transmitting certain information about the action. This transmission allows TikTok to compile statistics on user behavior on our website after redirection from a TikTok ad, which we use to optimize our offerings.
All processing described above, in particular the setting of cookies to read information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, the TikTok pixel will not be used during your visit to our website.
You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with TikTok for the use of the TikTok Pixel, which obligates TikTok to protect the data of our website visitors and not to disclose it to third parties. TikTok generally transfers collected information outside the European Economic Area and relies on so-called standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
Further information on TikTok's privacy policy can be found here: https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE

12) Use of an email ticketing system

Zendesk
We use the Zendesk email ticketing system, a customer service platform provided by Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland ("Zendesk"), to process customer inquiries. When users of our website submit contact requests via email, these are stored and organized in the ticketing system to enable chronological processing and improve the service experience. Users can always view the current status of their request using their individually assigned ticket number.
Personal data, provided in the request, but at least name, first name and email address, will be collected, transmitted to Zendesk, stored and read solely for the purpose of organizing and processing the requests.
The legal basis for processing this data is our legitimate interest in the efficient design of our customer service, in responding to your request as quickly as possible and in optimizing our service offering in accordance with Art. 6 para. 1 lit. f GDPR.
We have entered into a data processing agreement with Zendesk, which obliges Zendesk to protect our customers' data and not to pass it on to third parties.
Personal data may be transferred to servers of Zendesk Inc. in the USA. For such data transfers, Zendesk adheres to Binding Corporate Rules (BCRs), which have been recognized by the Irish Data Protection Commission as adequate safeguards for compliance with European data protection standards.
Your data will be deleted after your request has been fully processed. This is the case when it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that no statutory retention obligations exist.
Further information on Zendesk's data protection policy can be found at https://www.zendesk.de/company/customers-partners/privacy-policy/ .

13) Tools and other items

13.1 - Accounting Butler
For our accounting, we use the cloud-based accounting software service of BuchhaltungsButler GmbH, Ausbau 1, 15910 Unterspreewald. BuchhaltungsButler processes incoming and outgoing invoices, as well as, if applicable, our company's bank transactions, in order to automatically record invoices, match them to transactions, and generate the financial accounting in a semi-automated process.
If personal data is processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in an efficient organization and documentation of our business processes.
Further information about BuchhaltungsButler GmbH, the automated processing of data and the data protection regulations can be found at https://www.buchhaltungsbutler.de/
- DATEV
For our accounting, we use the cloud-based accounting software of DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg (“DATEV”).
DATEV processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically record invoices, match them to the transactions and create the financial accounting from this in a semi-automated process.
If personal data is processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in an efficient organization and documentation of our business processes.
Further information about DATEV, the automated processing of data and the data protection regulations can be found at https://www.datev.de/web/de/m/ueber-datev/datenschutz/
- sevDesk
For our accounting, we use the sevDesk service, the cloud-based accounting software from sevDesk GmbH, Hauptstraße 115, 77652 Offenburg.
SevDesk processes incoming and outgoing invoices, as well as, if applicable, our company's bank transactions, in order to automatically record invoices, match them to transactions, and create financial accounting from this data in a semi-automated process.
If personal data is processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in an efficient organization and documentation of our business processes.
Further information about sevDesk GmbH, the automated processing of data and the data protection regulations can be found at https://sevdesk.de/sicherheit-datenschutz/

13.2 GDPR Compliance Pro
This website uses the "GDPR Compliance Pro" cookie consent tool from Teapot Creative, Bowdens Farm, The Courtyard TA10 0BP, United Kingdom, to obtain effective user consent for cookies and cookie-based applications that require consent.
By integrating a corresponding JavaScript code, a banner is displayed to users when they visit the page, allowing them to grant consent for specific cookies and/or cookie-based applications by ticking a box. The tool blocks the setting of all cookies requiring consent until the user grants the corresponding consent by ticking the box. This ensures that such cookies are only set on the user's device if consent has been given.
In order for the cookie consent tool to uniquely assign page views to individual users and to individually record, log and store the consent settings made by the user for a session duration, certain user information (including the IP address) is collected by the cookie consent tool when our website is accessed, transmitted to servers of Teapot Creative and stored there.
This data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for the data processing described is Article 6(1)(c) GDPR. As data controllers, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user's consent.
Further information on data usage by Teapot Creative can be found at https://www.teapotcreative.co.uk/legal-policies/privacy-policy/

13.3 Google reCAPTCHA

This website also uses the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function primarily serves to distinguish whether an entry is made by a natural person or is being misused through automated processing. The service involves sending the IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google, and is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in establishing individual accountability on the internet and preventing misuse and spam. When using Google reCAPTCHA, personal data may also be transferred to the servers of Google LLC in the USA.

Further information about Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

13.4 Shopsync for Shopify

This website uses the Shopify app “Shopsync” by ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
ShopSync synchronizes the newsletter service "Mailchimp" with our Shopify account so that, on the one hand, updates in Mailchimp email lists (such as a newsletter recipient opting out) are automatically stored on Shopify, and on the other hand, new contact details generated through contracts concluded on Shopify are automatically transferred to Mailchimp's email lists.

In the first case, data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the effective and system-wide maintenance of the files of advertising recipients and the efficient observance of legally significant status changes.

In the second case, only on the basis of the user's explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, after a contract has been concluded on Shopify, will ShopSync transfer the user's first and last name, address and email address together with transaction-related information (purchase amount, time and date of purchase) to Mailchimp for inclusion in the Mailchimp list.

Data transferred in this way is not stored or retained by ShopSync after synchronization. All information synchronized between Shopify and Mailchimp is transmitted using SSL (Secure Socket Layer) technology, and all transmitted information remains encrypted during the synchronization process.

The synchronization process requires the transfer of information via a secure connection to servers hosted by Amazon Web Services in the USA.

Further information regarding data protection for ShopSync can be found here: https://shopsync.io/privacy-policy

14) Rights of the data subject

14.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Article 16 GDPR;
Right to erasure pursuant to Article 17 GDPR;
Right to restriction of processing pursuant to Article 18 GDPR;
Right to information pursuant to Article 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Article 77 GDPR.

14.2 Right of objection

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.
If you exercise your right to object, we will cease processing the data in question. However, further processing remains possible if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the purpose of establishing, exercising or defending legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

15) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, this data will be stored until the data subject withdraws his or her consent.

If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the performance of a contract or for initiating a contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Article 6(1)(f) GDPR, this data will be stored until the data subject exercises their right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the purpose of establishing, exercising or defending legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the data subject exercises his or her right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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